We worked on many awareness campaigns, but this one is definitely our favorite! The “Crossing Egypt Challenge” aimed to raise awareness about the increased population growth in Egypt through four young athletes who walked and ran on foot from Aswan to Cairo for 24 days.

Our Services included:

• Social Media Management for the Campaign.
• Managing & Executing Media Round Tables to increase awareness about the initiative.
• Managing TV Interviews for the athletes & the UNFPA representatives.
• Celebrities and Influencers Management to create a buzz.