Content Khana is a Cairo-based public relations agency running earned-media programmes in Arabic and English — from press releases and media relations to crisis management, media training and digital PR.
Trusted by UN agencies, the European Commission, the British Council and 200+ brands since 2015.
Advertising is space you rent. PR is credibility you earn — and it outlives the media plan.
PR services are the planned, ongoing work of shaping what people read, hear and say about your organisation: setting a communications strategy, writing and placing press releases, briefing journalists, putting your executives in front of TV cameras and podcast microphones, watching the conversation daily, and stepping in fast when it turns against you.
At Content Khana, that work is run by a bilingual team that has spent since 2015 inside Egypt’s newsrooms. We do not send blanket emails and hope. We know which editor covers fintech, which desk wants an Arabic exclusive, which programme books CEOs on 48 hours’ notice — and we write the story so it is worth their page.
Take the whole programme, or take the one piece you are missing. Each service below runs as a standalone engagement or as part of a monthly retainer.
We start where the plan should start: your market position, your competitors’ share of voice and the perception gap between them. Out of it comes a messaging platform, an outlet map, a 12-month calendar and the KPIs we agree to be judged on.
More on this service →Releases written natively in both languages, not translated at the last minute. We build the news angle, get the quotes approved, and distribute to the specific desks that cover your sector — then follow up until it runs.
More on this service →The ongoing relationship work: keeping editors briefed, feeding desks the stories they actually want, handling requests, and protecting your spokespeople’s time. This is the layer that makes every other service land.
More on this service →Small, high-signal sessions that put your leadership in a room with the journalists who matter. We choose the guest list, set the agenda, brief both sides and manage the follow-up coverage.
More on this service →Exclusives placed with the right writer at the right title. We match the story to the outlet, prep your spokesperson on the likely questions, and stay in the room.
More on this service →Bookings on Egypt’s most-watched programmes and stations — ON, CBC, dmc, TeN, Nile FM, Nogoum FM and more — with pre-interview coaching and a clean set of talking points.
More on this service →Daily tracking across print, broadcast, online and social, reported monthly: what ran, where, in what tone, how it compares to your competitors, and what to change next.
More on this service →Holding statements drafted before you need them, a defined escalation ladder, a rehearsed spokesperson and a team reachable outside office hours. We manage the narrative while you manage the incident.
More on this service →Practical, on-camera sessions for executives and technical experts: message discipline, bridging, body language and the hostile questions rehearsed until they stop being hostile.
More on this service →The words and design that carry the story between placements — magazines, newsletters, post-event reports, op-eds and thought-leadership series. Produced for UNIDO, Food Africa and the Arab Fertilizer Association, among others.
More on this service →Coverage on the news portals, blogs and platforms your audience actually reads, plus influencer and community work that humanises the brand rather than renting an audience.
More on this service →Accurate, credible communication with ministries, regulators and public foundations — and the ministerial presence at your launches, pavilions and openings that signals you are taken seriously.
More on this service →Type your brand name and pick the news you want to be known for. This is the exact question we open every kick-off with.
A mock front page — but the mechanics behind it are real. We build the angle, write the release in Arabic and English, brief the desk that covers your sector, and follow up until it runs.
CK NEWS is Content Khana’s own demo masthead. Coverage in real outlets is earned, never bought or guaranteed.
Nine years of daily contact with Egypt’s national press, business desks, broadcasters and news portals — plus the regional outlets that pick Cairo stories up.
Front pages, business sections, prime-time studios. A sample of placements we secured for clients across sectors.
Every engagement follows the same research-first path. You always know which stage you are in and what comes out of it.
We audit your market position, brand identity and current share of voice against your competitors.
We set the messaging platform, the target outlets and the objectives we will be measured on.
Releases, statements, op-eds, briefing notes and spokesperson prep — written in Arabic and English.
We pitch the desks, book the interviews, run the round tables and manage government relations.
Monthly monitoring reports on coverage, tone, reach and share of voice — then we adjust.
Pick one. We will come to the call with a first-90-days outline for exactly that.
You need a launch plan: a story angle, an embargoed release in both languages, and a briefed list of journalists ready on day one.
Get a launch plan →Get more visibleYou need share of voice: a rolling programme of releases, executive interviews and op-eds that keeps you in the pages your buyers read.
Build our visibility →Handle a crisisYou need a crisis protocol: holding statements drafted now, a named spokesperson, an escalation ladder, and someone reachable at 2am.
Set up crisis cover →Train our spokespeopleYou need media training: on-camera practice, message discipline, and the hostile questions rehearsed before a journalist asks them.
Book media training →Measure what we already doYou need monitoring and analysis: daily tracking of coverage, tone and share of voice against your competitors, reported monthly.
See a sample report →United Nations agencies, the European Commission, global technology brands, Egyptian market leaders and the country’s biggest trade events.
One of the United Nations’ accredited companies for events management, and a trusted events partner for the British Council.
PR partner of Food Africa, the Food Export Council, Exposmart and The 7s Summit; media partner of Egypt Career Summit 2020 & 2022.
Which is how we open doors for exporters, trade bodies and inbound investors working across Egypt and the region.
PR, content, social, events, branding and production sit under one roof, so the story stays the same everywhere it appears.
Since 2015, across UN agencies, government bodies, multinationals and Egyptian challengers — in both languages.
Technology, food and agriculture, healthcare, real estate, education, development and industry. Sector fluency, not guesswork.
Editors, producers, analysts, influencers and government offices — relationships built over years, not bought last week.
Monthly monitoring and analysis: what ran, where, in what tone, and what it moved. No vanity screenshots.
Classic and digital PR with an artistic, human-driven touch — meticulous planning, continuous follow-up, quality control.
PR services cover the planned work of managing your organisation’s reputation with the public through earned media: setting a communications strategy, writing and distributing press releases, building relationships with journalists, arranging interviews and round tables, monitoring what is being said, training spokespeople, and managing communications when something goes wrong.
Book a free 30-minute consultation. Bring your goal, your timeline and your sector — you will leave with an honest read on what earned media can do for you, and what it cannot.