The Blog
Notes, playbooks, and field lessons from a decade of building brands — written by the Content Khana editorial desk for marketers who want to read something worth repeating.
Corporate Video Production: What It Costs and What You Actually Get
What corporate video production costs, what drives the price, the deliverables you should expect, and how the process works for brands in…
How to Build a PR Campaign That Actually Moves the Brand (Step by Step)
How to plan and run a PR campaign step by step: objective, audience, story, media list, launch, amplification and measurement, with tips…
How Much Does It Cost to Build a Mobile App in 2026? Full Breakdown
How much it costs to build a mobile app in 2026: what drives the price, cost by complexity and phase, hidden costs,…
The 5 Stages of Film Production Explained for Brand Teams
The five stages of film production (development, pre-production, production, post-production and distribution) explained for brand teams, with what to approve at each.
20 Website Designs Worth Studying (and What Makes Each One Work)
20 website design examples worth studying, from global brands to regional leaders, and the specific design decision that makes each one work.
Mixed Branding Explained: When One Company Runs Two Brand Names
What mixed branding is, how it differs from multi-branding and brand extension, real examples, pros and cons, and how to decide if…
Employer Branding: How to Make People Want to Work for You
What employer branding is, how to build an employer value proposition, the channels and content that attract talent in Egypt and the…
Personal Branding for Founders and Executives in the Arab Market
How founders and executives in Egypt and the Gulf can build a personal brand: positioning, LinkedIn, media, speaking, Arabic and English content,…
Digital PR vs Traditional PR: What Changes, What Doesn’t
What digital PR is, how it differs from traditional PR, how it builds links and search visibility, and how to combine both…
Press Release Writing and Distribution: The Format Editors Actually Publish
How to write a press release editors actually publish: the standard format, a copy-ready template, an example, and how to distribute it…