Digital marketing agency in Egypt, with a newsroom attached.
Content Khana is a full-service digital marketing agency running SEO, paid media, social and performance campaigns for brands, NGOs and international organisations across Egypt and the Gulf — in Arabic and English, reported against the numbers you actually get asked about.
Traffic is not the point. Getting the right person to do the thing you need them to do, at a cost that still works at scale, is the point.
A digital marketing agency plans and runs the channels that reach your customers online, and proves what each one returned. That covers search engine optimisation, paid search and paid social, social media management, content, email and CRM, conversion optimisation, and the analytics layer that connects a click to a customer. The work is continuous rather than campaign-shaped, because the auction, the algorithm and your competitors all move every week.
Content Khana has run marketing and communications out of Cairo since 2015, in Arabic and English. What makes us a different kind of digital marketing company is the floor plan: the PR team, the writers, the designers and the production crew sit in the same building as the paid and search teams. Most digital agencies can buy attention. Fewer can also earn it — and an online marketing agency that can do both stops paying for reach it could have got for free.
How to choose a digital marketing agency
1.
Ask what they report, and how often. Impressions and reach are activity, not results. Ask to see a real monthly report with cost per lead, cost per acquisition and the numbers next to last month’s.
2.
Ask who owns the accounts. Some digital marketing firms run your ads inside their own ad account and their own analytics. If you cannot log in and see the spend yourself, you are renting your own data.
3.
Ask what happens in month one. A serious digital marketing agency audits before it spends: your analytics setup, your search visibility, your competitors’ ad copy and your landing pages. Anyone who quotes a retainer before looking is guessing.
What we do
Our digital marketing services
Twelve digital marketing services, taken as one integrated programme or as the single channel your team cannot cover. Each is quoted as its own line, with its own KPI, so you can see which channel is carrying the result and which is not.
Search engine optimisation
Technical fixes, keyword and intent mapping, content, internal linking and authority building — in Arabic and English. We publish, measure and iterate against ranking and revenue, not position averages.
Google Search, Performance Max, YouTube, Meta, TikTok, LinkedIn and Snapchat: account structure, keyword and audience build, ad copy and creative, bidding and budget pacing. Your account in your own name, with a weekly hand on the bids.
Strategy, content calendars, design and copy in both languages, community management, paid amplification and listening. Unlike social marketing agencies that post and disappear, we answer the comments — because that is where the buying questions actually get asked.
Everything pointed at a cost-per-outcome target: full-funnel tracking, audience testing, creative iteration, landing page experiments and budget shifted weekly to whatever is converting. We set up attribution before we spend a pound — and reconcile against your CRM.
Articles, guides, landing pages, newsletters, video scripts and thought leadership built around what people actually search for. Produced for UNIDO, Food Africa and the Arab Fertilizer Association — the depth most content marketing agencies reserve for their own blog.
Coverage and links from real publications rather than a directory list: data stories, expert commentary and launches pitched to the desks that cover your sector. This is the one channel a media marketing agency without a press office genuinely cannot replicate.
Product feeds, Shopping and Performance Max, category and product-page SEO, checkout and cart-abandonment flows, and marketplace listings. What an ecommerce agency is measured on is contribution margin after ad spend — so that is the number we put at the top of the report.
Welcome, nurture, win-back and post-purchase flows, segmentation, and the lifecycle messaging that makes acquisition spend worth more. The cheapest customer you will ever get is the one who already bought from you once.
Landing pages, forms, checkout flows and the friction nobody notices until it is measured. Doubling conversion rate is usually cheaper than doubling the media budget, and it makes every other channel on this page perform better.
Creator selection on audience overlap rather than follower count, briefing that leaves room for their voice, usage rights negotiated up front, and disclosure handled properly. Measured on tracked links and lift, not screenshots of stories.
Channel mix, budget allocation, positioning and measurement framework — delivered as a plan you could hand to another agency. Some clients bring us in as a digital marketing consultant to fix the strategy and keep execution in-house.
GA4, Search Console, Tag Manager, server-side tracking and consent, wired into one dashboard you can open yourself at any hour — plus a monthly written read on what changed, why, and what we are doing differently next month.
A mock brief line — but this is genuinely where we start. Channels come after the goal, the baseline and the measurement are agreed, because a plan written before the tracking works is a plan nobody can grade.
These are objectives, not promises. Any agency quoting you a guaranteed result before seeing your data is selling you something else.
The stack
Channels and platforms
The stack a modern digital marketing agency has to be fluent in, and the one your account will be run on. Everything below sits in accounts owned by you, with us added as users — never the other way round.
Search
Google Search
Performance Max
Google Shopping
YouTube
Microsoft Ads
Google Business Profile
Search Console
Merchant Center
Paid social
Meta Ads
Instagram
TikTok Ads
LinkedIn Ads
Snapchat Ads
X Ads
YouTube Shorts
Retargeting audiences
Organic social
Facebook
Instagram
TikTok
LinkedIn
X
YouTube
Community management
Social listening
Owned & lifecycle
Email and newsletters
CRM and segmentation
Marketing automation
WhatsApp Business
SMS
Landing pages
Blogs and resource hubs
Push notifications
Measurement
GA4
Google Tag Manager
Server-side tracking
Consent mode
Looker Studio dashboards
Call tracking
CRM revenue attribution
Rank tracking
Languages & markets
Arabic and English keywords
Egyptian and Gulf targeting
Bilingual ad copy
Localised landing pages
hreflang and market splits
Egypt
Saudi Arabia
United Arab Emirates
Proof
Reporting and analytics
Every engagement comes with a live dashboard you can open yourself and a written monthly read. If an agency will not show you the account, the spend and the cost per outcome, there is usually a reason.
Live client dashboard showing traffic
A live dashboard per client — traffic, conversions, spend and cost per outcome, updated daily.
Monthly written read on what changed
The monthly written read: what changed, why, and what we are doing differently next month.
Campaign result
The #WeNeedToTalk campaign drew 21 million interactions in its first 24 hours — and made the national press the same week.
You own the accounts
Ads, analytics, tag manager and search console stay in your name. We are users on your accounts, and you keep everything if we ever part ways.
Monitoring built in
Daily tracking across online, social, print and broadcast, reported monthly — because what people say about you affects what they click on.
How we work
Five stages, run in order
Every engagement follows the same audit-first path. You always know which stage you are in and what comes out of it.
01
Audit
We audit your analytics setup, search visibility, competitors’ ad copy and landing pages — before anyone spends a pound.
02
Strategise
We set the channel mix, the budget allocation, the KPIs and the measurement framework we will be judged on.
03
Build
Accounts, tracking, audiences, ad copy and creative — built in your name, with the measurement wired in from day one.
04
Optimise
We run, test and shift budget weekly to whatever is converting — creative iteration, landing page experiments, bid management.
05
Report
A live dashboard you can open any hour, plus a monthly written read on what changed, why, and what we are doing differently next month.
Start here
What do you need first?
Pick one. We will come to the call with a first-90-days outline for exactly that.
United Nations agencies, the European Commission, global technology brands, Egyptian market leaders and the country’s biggest trade events.
You own the accounts
Ads, analytics, tag manager and search console stay in your name. We are users on your accounts, and you keep everything if we ever part ways.
Bilingual by default
Keywords, ad copy and creative built natively in Arabic and English — not translated after the fact.
Earned and paid, one team
Because the PR team, writers and designers sit in the same building as the paid and search teams, we can earn coverage and buy attention — and stop paying for reach we could have got for free.
Why Content Khana
Five reasons clients stay
Integration
PR, content, social, brand and production sit under one roof as the paid and search teams — so the message stays the same everywhere it appears.
You own the accounts
Ads, analytics and search console stay in your name. We are users on your accounts, and you keep everything if we ever part ways.
Audit before spend
We audit your analytics, search visibility and competitors before we spend a pound — because anyone who quotes a retainer before looking is guessing.
Real reporting
A live dashboard you can open any hour, plus a monthly written read on what changed, why, and what we are doing differently. No vanity screenshots.
Bilingual by default
Keywords, ad copy and creative built natively in Arabic and English — not translated after, which is why the Arabic copy actually converts.
Human, not automated
Digital marketing with an artistic, human-driven touch — meticulous planning, continuous optimisation, no set-and-forget.
Questions
Digital marketing, answered honestly
A digital marketing agency plans and runs the channels that reach your customers online, and proves what each one returned. That covers SEO, paid search and paid social, social media management, content, email and CRM, conversion optimisation, and the analytics layer that connects a click to a customer.
There is no honest flat rate. Cost depends on scope and channel mix — a single-channel engagement like SEO is priced differently from a full-funnel programme with paid media, social and CRM. We audit before we quote, and give you a fixed number before anything starts. Book a free consultation and we will price the shape of work you actually need.
You do. We run your ads inside your own ad account, your own analytics and your own tag manager. We are added as users, and you can log in and see the spend yourself at any hour. If we ever part ways, you keep everything.
Paid media can start delivering qualified traffic within the first two weeks of launch. SEO typically takes three to six months of consistent activity to move rankings and organic revenue. Meaningful movement in cost per acquisition — the number that actually matters — usually takes two to three months of continuous optimisation.
Yes. Our team writes keywords, ad copy and creative natively in both languages, rather than drafting in one and translating into the other. That matters: Arabic ad copy written as a translation converts worse than copy written in Arabic from the start, and the platforms notice.
Extensively. Our clients include UNDP, UNESCO, WHO, UNIDO, UNFPA, UN Women, UNODC, UN-Habitat, ILO, the European Commission, GIZ, the British Council, Plan International and CARE Egypt. We are one of the United Nations’ accredited companies for events management.
Every engagement comes with a live dashboard you can open yourself — traffic, conversions, spend and cost per outcome, updated daily — plus a monthly written read on what changed, why, and what we are doing differently next month. If an agency will not show you the account and the spend, there is usually a reason.
No, and you should be wary of any agency that says otherwise. What we can commit to is the work that makes results likely: a proper audit, a sound strategy, continuous optimisation, and honest reporting. Any agency quoting you a guaranteed number before seeing your data is selling you something else.
Let’s talk
Name the number. We’ll tell you whether the plan can hit it.
Book a free 30-minute consultation. Bring your goal, your budget and your sector — you will leave with an honest read on what digital marketing can do for you, and what it cannot.